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Global Digital Experience Project

While leading the companies' overall consumer digital strategy across all channels, I led the redesign and rebrand of DiscoverICL.com, the product website of Visian ICL. The ICL (usually known as the Implantable Contact Lens) is one of the latest advancements in vision correction technology. Leveraging consumer insights, brand strategy, design direction, and content creation, we re-imagined our digital platform into an experience that connects with consumers through relatable stories and the everyday benefits the Visian ICL procedure offers.

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